In addition to the Adhese reporting tools, it is also possible to let a third-party platform monitor your creatives. This process is also known as third-party tracking.
To add third-party tracking to creatives, you need to define the unique tracking URL given to you by your third-party vendor.
Add third-party tracking to a creative
- When adding a creative in the New creative screen, go to the Header tab's Tracking section.
- Enter the tracking URL given by your vendor in the Tracking URL field.
- Click the Save button.
The collection of letters and numbers at the end of a tracking URL is the tag. You can only use a transparent 1x1-pixel image or tracking pixel.
If Adhese recognises the third-party vendor and its specific tracking URL, Adhese replaces the placeholders with the correct value. If a tracking URL contains one of the following values, Adhese replaces it with a timestamp:
If Adhese does not automatically recognise the type of tracking URL of a specific third-party vendor, it is important to add the correct Adhese tokens within the placeholders of the given third-party tracking URL. This enables Adhese to track the creative accurately, and therefore, to reduce third-party discrepancies in reporting.
Make sure you do not use duplicate URLs. Otherwise, your results will be counted twice.