The Adhese Gateway dashboard gives an overview of various segments, with up to the minute information, related to your real-time bidding (RTB) revenue.
It is important to remember that this dashboard is made up of raw, non-processed data. The reported revenue and impressions must always be seen as estimated values and differ from the final reports. The dashboard is useful for keeping your finger on the pulse of inventory activity and revenue from RTB.
The Dashboard is intended for operational use. It gives you an overview of how markets are performing in real-time and allows you to detect any changes in your Gateway setup. The screens are divided into various panes that we describe below in more detail.
Contains the overall total of incoming Ad requests and Tracked impressions.
Tracked impressions are "win notifications" triggered by the client (browser or app) when an advertisement is rendered.
Total auction stats
- Total Ecpm: overall e-CPM, based on the total number of requests and net revenue generated by Tracked impressions
- Total Auctioned Requests: total number of Ad requests that lead to at least one Bid request to a market
- Total Volume: number of bid responses received by Gateway
- Total Revenue: monetary value of the accepted bids
- Total Tracked Revenue: monetary value of the Tracked impressions - this corresponds with the actually paid revenue from all markets together
The fill rates pane contains a chart per Market that plots three percentages over time. The charts give an insight into how frequent a market bids, how often those bids win the auction, and how often the bid eventually gets shown to a user.
- Bid fill rate: how often does the demand partner returns a bid. So. what’s the chance that a particular demand partner will offer an ad for a request? If the rate is around 20%, it means that on average, the market offers us a bid once every five requests (but the ad is not necessarily winning the auction).
- Bid win rate: how often does a demand partner win a Gateway auction? If the rate is 20%, the demand partner wins one out of every five auctions.
- Tracked rate: how many won bids were eventually shown and tracked on the page. When a bid is won, it doesn't always get visualized on a page. Depending on the website or app's implementation, bids might be collected before the actual page is visible. To create insight into the amount of winning bids that eventually get shown, we add a unique tracker to a winning bid. That tracker will get called when the user reaches the part of the page where the advertisement is shown. The number represented here should be close to the amount of "Paid Impressions" reported by the SSP's or DSP's in your dashboard.
Per Market statistics
For each active market, five numbers are reported:
- Ecpm: overall eCPM for all bids (winning and non-winning) sent by this market
- Requests: total number of bid requests sent to the market
- Volume: number of bid responses this market has sent to Gateway
- Revenue: monetary value of all bid responses (winning and non-winning), this indicates the budget a market had available for your inventory
- Tracked revenue: monetary value of the Tracked impressions, this indicated the actual budget a market will pay
The Inventory View consists of three charts, giving you insight into what portion of your inventory goes into auction, and how much of your traffic has a user id assigned to it.
For each market, a percentage indicates the amount of traffic (all formats combined) that is configured and sends out bid requests.
Auctionability For RTB Enabled Inventory
Depending on the "RTB Compete" feature of Adhese Direct campaigns and bookings, direct impressions can be set
For each market, a percentage indicates the number of Bid Requests that contain a UUID recognized by the market.
The technical view presents three charts giving insights in latency, error,s and timeouts.
Gateway Requests & Latency
The Gateway Requests & Latency graph presents the latency in millisecond for all requests that pass the Gateway. When hovering over the chart, a tooltip shows the number of requests with their respective latency.
The Timeout line chart shows the percentage of timeouts for all auction and bid requests and the selected period.
The Market errors line graph shows the percentage of errors for each involved party.
All figures in the interface are averages. You can choose to average the numbers according to a period of 1 minute, 5 minutes, or 15 minutes. In the upper left corner of the interface, click the averaging button, and choose a period from the list.
From the main navigation menu, you can choose to share the dashboard with others by the following means:
Link to dashboard: create a URL to the current dashboard.
Snapshot: create a snapshot. Sensitive data will not be visible. Anyone that has the link and can reach the URL can view the snapshot.
Export: Export the dashboard's data to a JSON file.
The dashboard is divided into several sections, such as Auction revenue, Prices, and Technical. All sections are expanded by default. To hide an expanded section, click the downward arrow next to the section's title. To reveal a hidden section, click the left arrow next to the section's title.
You can change the dashboard period, and thus the data that is taken into consideration, by several means.
In the upper right corner of the interface, you can change the time span by:
- Shifting the time span backwards. To do so, click the left arrow.
- Zooming out the time span. To do so, click Zoom out.
- Shifting the time span forward. To do so, click the right arrow.
- Clicking the selected time span. A list with several options appears where you can manually change the time span or quickly choose a time span.
You can also change the dashboard's time span by selecting a time range from a chart in the dashboard interface. Click in the chart, hold your mouse and move to the desired start or end date to select a new (but shorter) time span. In the following graph, I am changing the time span from 00:00 - 14:45 to 08:00 - 10:00.