Adhese supports the integration of the Adhese ad server into mobile applications using ad tags.
Ad tags are pieces of code that inform the Adhese ad server about the inventory it can target. This happens by sending an ad request URL that contains the necessary information and targeting parameters. In reply to this request, Adhese returns a JSON response that enables the application to deliver an ad and correctly track its impressions and clicks.
An example of a request URL that contains only the basic (required) parts:
The request URL can contain additional parameters for Targeting.
An URL that contains targeting will look like this:
A 2-letter combination (e.g. br, dt or in) prefixes every target parameter and the actual target(s) comes after. If a parameter contains more than one target, use a semicolon to separate the different values.
The configuration of your Adhese account determines the available targeting parameters and their prefixes. Please get in touch with our Support team for more details.
Every account contains the following default parameters:
/br: brands or data about the browser and operating system;
/dt: device type, such as phone, tablet, desktop or unknown;
/in: interests, this parameter is user-defined.
/tl: consent indicator, values
all, default is
The request returns a JSON object with the fields described in the List of JSON response structure object fields. Adhese returns an empty JSON object (just two curly brackets) if it cannot deliver a suitable ad for the request.