As opposed to in-banner video ads, video advertising relies on video content for its delivery and is viewed from a video player. Video advertising is also referred to as in-stream video advertising and comes in three forms: linear, non-linear and companions ads.
Linear video ads
Linear video ads are played before, between or after the playback of video content. Linear video advertising is known to interrupt the playback of a video clip as the linear ad takes over the full video experience for a period of time. Three linear video advertising formats exist:
Pre-roll ads play before the start of the video playback;
Mid-roll ads play during the playback of the video clip;
Post-roll ads play after the end of the video playback.
Non-linear video ads
Non-linear video ads do not disrupt the playback of a video, but run alongside the video content within the video player for a brief period or after the user clicks the ad away. The original video content remains in view as the non-linear video ad covers a part of the video as it plays. Usually, a non-linear video ad is shown in the bottom area of a video player.
An overlay ad is a banner ad that is delivered over the video content in the bottom of the video player. The ad makes use of text, graphics, or video overlays to convey the message of the advertiser.
To enhance the visibility of the campaign, you can pair a linear or non-linear video ad to a companion ad that is in tune with the original video ad. A companion ad is served outside the environment of the video player. Any display advertising format can be coupled.
An example of a companion ad is a branded player. A branded player consists of an outer layer or skin that is wrapped around the video player.