Request target parameters

Code

reserved

Description

Example

ag
no

Age


bn
no

Job sector


br
no

Brand code (collection) browser and OS data

brChrome;Chrome7;Mac

ci
no

City or postcode

ci9000

da
no

Date (newsletters)

da20140110

ed
no

Education


fu
no

Job function


ge
no

Gender


hk
no

Hash key (i.e. client-specific parameter)

hk435s4f3s4f3sd4

in
no

Interest (collection)


la
no

Language

lanl

ll
no

Living location


mo
no

Mobile


ms
no

Member status


pr
no

Priority


pv
no

The number or count of pageviews

pv5

rl
no

Relationship


rn
no

Random number

rn6893

se
no

Page section

sl

co
yes

Country as alpha 2 (GeoIP)

-coBE

CO
yesCountry as alpha 3
rg

yes

Subdivision of a country (GeoIP)

rgBE11

il
yescity based on IP location (GeoIP)ilBE:9050
sl
yes

Position (or the combination of a location and template, slot is used as backend name)

sl_nbo_22_156_-LAYER

SL
yesPosition as a string
IS
yesISP prefix
A2
yesAdhese cookie prefix
xayes(Gateway specific) Allows passing target information to Dalexatl,1
xb
yes(Gateway specific) Bundle ID. For Apple iOS devices pass iTunes ID. For Android devices pass package name (e.g. com.foo.mygame).

iOS: iTunes ID

Android: package name

xc
yes(Gateway specific) Coordinates. Latitude;longitude: two floats separated by a semicolon, e.g. [-90..90];[-180..180].
xs
yes(Gateway specific) SHA1-encoded device ID
xn
yes
(Gateway specific) video min duration
xx
yes(Gateway specific) video max duration
xk
yes(Gateway specific)

xk123

xd
yes(Gateway specific)
xu
yes(Gateway specific)
xi
yes(Gateway specific)


xvyes(Gateway specific) Unique visit ID
II
yesAdhese impression ID: unique ID per individual logged impression (even if part of JSON)
gr
noAB test group


is
no

sw
no

ID

yes

ID from I1 & I2
AG
yesdate of birth
GE
yesopenam_gender
I1

yes

openam_amctxid
I2
yesopenam_uid
sr
nosource of the content
dm
yes

internal


dt
nodevice type
at
noarticle tags
ic
noincome class
HR
nopage URL
de
nodevice
og
nooptimalisation group
lc
nolily cookie
st
nosection name
dn
yesdni call configurationdnTrue
tl
yesUse request information for the delivery of ads.

tlnone

tlall