Creative dashboard

Each overview of an individual creative is equipped with a creative dashboard. This dashboard is located beneath the Campaign dashboard (see Campaign dashboard). 

Creative dashboard - click for a larger view

The Creative dashboard shows the following data and results:

  • Start and end date of the creative;
  • Total number of calendar days the creative is running, together with a progress bar indicating the number of passed days;
  • Total number of "creative days". The total number of creative days equals the sum of calendar days of each booking the creative is attached to.
  • Total number of served impressions;
  • Total number of impressions for the past seven days
    • A bar chart denotes the daily impressions. The weekends are indicated with a darker colour, while today is coloured orange;
    • The number of daily impressions that have already been served can be found below this bar chart;
  • Total number of delivered clicks;
  • Total number of contacts or unique impressions.
  • Total number of clicks for the past seven days
    • A bar chart denotes the daily number of clicks. The weekends are indicated with a darker colour, while today is coloured orange;
    • The number of daily clicks that have already been delivered can be found below this bar chart;
  • Click-through rate (CTR) or the number of clicks as a percentage of the total number of impressions;
  • Click-through rate/contacts (CTR/cont.) or the number of clicks as a percentage of the total number of contacts;
  • eCPM, or the effective cost per 1000 impressions. The eCPM is calculated by dividing the total earnings by the total number of thousands of impressions. The eCPM gives an idea of how much a booking would have cost if sold on a CPM basis. This allows for comparisons between different bookings or campaigns;
  • eCPC, or the effective cost per click. The eCPC is calculated by dividing the total earnings by the total number of clicks;