The Where section makes it possible to determine where to serve a booking and its attached creatives by choosing a position (i.e. the combination of a location and format).

Add a position

To choose a position:

  1. Click Add position. The Search publication, location & format modal window opens.
  2. Choose a position by selecting a publication, location, and format.

    Selecting a publisher on campaign level (see Internal) will filter the relevant positions for bookings inside the campaign.

    Select a position - click for a larger view
    If you have selected a position, the overview provides data about the position's forecasted volume through position averages. Position averages represent an interval distribution of the impressions or contacts you can reach (with a 95% certainty).

  3. Click the Save button to save your position.

Forecasting figures and position averages

Adhese displays the forecasting figures and position averages in the Header tab of the booking, based on the selected position. These figures give you the initial idea of whether the booking will reach its impression objective.

The position averages change based on the profile targets you choose in the next step (see Campaign targeting).

If the position is overbooked, the variable Booked from the forecasting figures will be higher than 100%. Whether your booking will deliver and reach its goals depends upon the priority of competing bookings (i.e., bookings that are booked in the same position as the booking you are creating). If the number of impressions from the Booking will reach variable is lower than the number of Needed impressions, the booking is not expected to reach its goal, and the forecast background will colour red.

For more information about these numbers, refer to Forecasting figures and Position averages

Exclude publications and positions

When choosing a channel (or a group of positions), two new links appear. These links make it possible to exclude specific publications and/or positions from the channel.

Exclude publications and positions from a channel

To exclude one or more publications:

  1. Click the Exclude publications link. The Excluded publications modal window opens.
  2. Select the publications you wish to exclude.
  3. Click the Save button.

To exclude one or more positions:

  1. Click the Exclude positions link. The Excluded positions modal window opens.
  2. Select the positions you wish to exclude.
  3. Click the Save button.