Trafficking bookings and creatives



After a creative has been saved, you can traffick it with a booked position. It is possible to attach multiple creatives to one booking or assign a creative to several booked positions.

To traffick bookings and creatives with each other:

  1. Go to the Campaign overview. Click Campaigns in the left navigation menu of Adhese.

  2. Click the campaign for which you want to traffick bookings and creatives. The Header tab of the campaign opens.

  3. Click the Traffic tab. The Traffic screen of the campaign opens.

The left column shows the campaign's bookings. The coloured number next to each booking indicates the number of creatives that are attached to the booking.

The right column shows the uploaded creatives. The coloured number next to each creative indicates the number of bookings that are coupled to each creative.

When hovering over a booking in the table, the creatives selected (as they match the booking's position) are highlighted. When hovering over a creative in the table, the bookings that you can choose are highlighted.

If bookings and creatives are already combined, the Traffic tab will indicate which combinations are existent when hovering over the table. 

Attach a creative to a booking

To add a creative to a booking:

  1. Select a booking in the campaign's Traffic tab. The Booking traffic tab opens.

  2. In the right column (next to the number indicating the number of bookings a creative is assigned to), a button indicates whether a combination exists ("ON") or not ("OFF"). This button connects a creative to a booking.


    To connect a creative to the booking, click the OFF button. The button's text changes from OFF to ON, and an arrow will denote the booking and creative link.

  3. If you want to add another creative to the booking, repeat step 2.

  4. If you're going to disconnect a creative from the booking, click the ON button. The button's text will now change from ON to OFF.

Weight per creative

If multiple creatives are attached to one booking, a button denoting the weight is shown displaying a percentage.

The weight of a creative indicates how the delivery is distributed relative to other creatives attached to the same booking.

By default, each attached creative has the same weight. If two creatives are connected, each will be displayed half of the time. If three creatives are attached, each creative will be shown 33% of the time.

To change the distribution among the creatives:

  1. Click the weight button. The Weight per creative modal window opens:

     

  2. Enter an integer number to adjust the weight.

  3. Click the Save button.

Time-specific creative

When during the length of a campaign different creatives must be shown you can set a time span for the creatives instead of creating several bookings with different periods.

Couple the creatives as explained in the Attach a creative to a booking section. If multiple creatives are attached to one booking, a button with two arrows is shown:

  • Select the creative that must be visible at a later date. When you click this button the time-specific creative modal window opens:

  • Set the start date and start hour when the alternative creative must be visible by clicking on the calendar icon. Set the end date and end hour when this creative by clicking on the calendar icon

  • Determine if the creative must be visible every day of the week or only on certain days

  • If more than one constraint (or period) is needed click on the plus button on the right

  • Click the save button

An example.
This is a booking running from September 1 until November 30 2021 where for most of the period a (let’s call it) ‘original’ creative is shown. For some dates, an alternative creative must be shown.

In the above screenshot, the alternative creative is shown all days of the week from 01/10/2021 at 00h00 until 13/10/202 at 23h59. After that date, the other (original) creative will be visible again

The second wave starts on 20/10/2021 at 00h00 until 27/10/2022 at 23h59. In that period the alternative creative is only shown on Wednesday, Friday and Sunday. For the rest of the week, the original creative is shown.

You can easily add or delete a period by using the plus and min buttons on the right.

Assign a booking to a creative

To assign a booked position to a creative:

  1. Select a creative in the campaign's Traffic tab. The creative's traffic tab opens.

  2. In the left column (next to the number indicating the number of creatives attached to a booking), a button indicates whether a combination exists ("ON") or not ("OFF"). This button assigns a booking to a creative.

  3. To assign a booking to the creative, click the OFF button. The button's text will change from OFF to ON, and an arrow will denote the link between the booking and creative.

  4. If you want to assign another booking, repeat step 3.

  5. If you're going to disconnect bookings and creatives from each other, click the ON button. The button's text will now change from ON to OFF.

Exact formats

Creatives cannot be attached to a booking when the creative and booked positions' dimensions do not match. However, there are exceptions. For instance, the skyscraper format (120x600) can be attached to a wide skyscraper position (160x600).

If you only want to view creatives with the exact dimensions as the selected booking, click the Only exact matches button above the booking table in the Booking traffic tab.