Targeting makes it possible to optimise the performance of your campaigns by adjusting the delivery to the profile of your audience – where relevancy is key. During the implementation process of your Adhese account, you need to think about which variables or parameters you wish to use for targeting purposes. You can add additional parameters to your account at any time.
A request can have targeting parameters at three different levels:
- as a parameter in the request itself,
- as a value in the cookie, or
- as a value at the server (identification will happen through a unique key or session).
A request can combine the above three methods.
See Targeting for the different targeting techniques.
Do not forget that the unique identification of visitors and the storage of personal and other data is subject to national, European and international legislation. It is the exclusive responsibility of the publisher to comply with the law and adequately notify the user of its rights. Adhese can assist and advise publishers herein. More on user privacy is available in the GDPR section of the documentation.