Click Admin in the left navigation menu. This opens the Administration screen.
Click Formats. The Formats screen opens: For more information about the Formats screen, refer to Formats.
Click the Create a format button. This opens the Create a new format screen.
Enter a name in the Name field. Choose a clear and logical name, such as Leaderboard or Interstitial.
Determine whether the format is part of a stackfrom the Part-of drop-down.
A Stack format sends a list of ads that are available for display for that position. A stack is always a client-specific implementation.
If you choose to deliver multiple campaign bookings simultaneously (see Delivery multiples), you have to determine the order of the formats on the web page. In the Trigger Order field, set a number that indicates at what place the format resides within the sequence of formats.
Enter the dimensions of the format in pixels in the Width and Height fields.
You can configure a format to contain up to six images.
Enter the maximum file size of the format in kiloBytes in the Max size (kB) fields.
Skip the next property (Add URL?) as it is of no significance anymore.
In the Tag drop-down:
Select yes if the format is the main format.
Do not forget to enter a code tag in the Code tag field (step 15), as a new tag is necessary for the main format.
Select no if the format is a subformat.
Do not forget to refer to the main format in the Code book field (step 13).
Open creative previews in a new tab? The default setting is no. Set it to yes if the format is a take-over that covers a whole page. When set to yes, the preview of a creative is shown in a new tab.
Select yes or no from the Has completion rate events drop-down to activate video reporting for the new format.
(Optional) Provide the foreign key of the format in theCode import field to integrate Adhese with an existing, external CMS.
Enter the name of the tag variable in the Code book field. If the format is a subformat, enter the tag code of the main banner. (Optional)
Enter the name of the tag variable in the Code tag field. The code tags themselves are usually defined in the setup stage.
A code tag is only necessary if the format is the main format (step 11). For instance, when your main format runs on the BANNER tag, the tag code is BANNER.
(Optional) Provide a key in the Code export field to establish a link with an external database.
The following table gives a few examples of completing the Code tag and Code book input fields for main and sub formats.
Homepage takeover (leaderboard + wallpaper)
Indicate the Type of the format, such as a third party URL or image, SWF file (Flash), video, animated GIF, or text ad. As a format can take many forms, you can select more than one type.
(Optional) Enter a comment in the Comment field.
Click the Save button beneath the form to save your new format.
You have to save the main format again after you have created a new subformat. For all existing main format positions, there will be positions for the subformat available as well.