It is important to remember that this dashboard is made up of raw, non-processed data. The reported revenue and impressions must always be seen as estimated values and will differ from the final reports. The dashboard is useful for keeping your finger on the pulse of inventory activity and revenue from RTB.
- Total Ecpm: overall e-CPM, based on the total number of requests and net revenue generated by Tracked impressions
- Total Auctioned Requests: total number of Ad requests that lead to at least one Bid request to a market
- Total Volume: number of bid responses received by Gateway
- Total Revenue: monetary value of the accepted bids
- Total Tracked Revenue: monetary value of the Tracked impressions - this corresponds with the actual actually paid revenue from all markets together
- Bid fill rate: how often does the demand partner returns a bid. So. what’s the chance that a particular demand partner will offer an ad for a request? If the rate is around 20%, it means that on average, the market offers us a bid once every five requests (but the ad is not necessarily winning the auction).
- Bid win rate: how often does a demand partner win a a Gateway auction? In If the rate is 20%, it means that the demand partner wins one out of every five auctions.
- Tracked rate: how many won bids were eventually shown and tracked on the page. When a bid is won, it doesn't always get visualized on a page. Depending on the implementation in the website or app's implementation, bids might be collected before the actual page is visible. To create insight into the amount of winning bids that eventually get shown, we add a unique tracker to a winning bid. That tracker will get called when the user reaches the part of the page where the advertisement is shown. The number represented here should be close to the amount of "Paid Impressions" reported by the SSP's or DSP's in your dashboard.
For each market, a percentage indicates the amount number of Bid Requests that contain a UUID recognized by the market.
The Timeout line chart shows the percentage of timeouts for all auction and bid requests and for requests and the selected period.
The dashboard is divided into several sections, such as Auction revenue, Prices, and Technical. All sections are expanded by default. To hide an expanded section, click the downward arrow next to the section's title. To reveal a hidden section, click the left arrow next to the section's title.
You can change the dashboard period of the dashboard, and thus the data that is taken into consideration, by several means.
In the upper right corner of the interface, you can change the time span by:
- Shifting the time span backwardbackwards. To do so, click the left arrow.
- Zooming out the time span. To do so, click Zoom out.
- Shifting the time span forward. To do so, click the right arrow.
- Clicking the selected time span. A list with several options appears where you can manually change the time span or quickly choose a time span.
You can also change the dashboard's time span of the dashboard by selecting a time range from a chart in the dashboard interface. Click in the chart, hold your mouse and move to the desired start or end date to select a new (but shorter) time span. In the following graph, I am changing the time span from 00:00 - 14:45 to 08:00 - 10:00.