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  1. An ad is requested and visualised.
  2. An ad is requested and could be visualised, depending on some rules like minimal screen size, device rotation, in the viewport, etc. The impression is counted at a later moment (i.e., deferred impression).

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The Campaign actions report per position reports both the number of requests and tracks , along with and other events.

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A mismatch between the reports of a publisher and an advertiser is likely to occur resulting in third-party discrepancies. Adhese counts an impression when the request to serve an ad is made (ad request), while the advertiser may count an impression later on in the process of ad serving: when the ad is actually delivered to the user (ad delivery). For more information about third-party discrepancies, refer to Troubleshooting.