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Column name

Description

Booked unit

The unit of the booking's objective

Clicks today

Today's number of clicks

Clicks/Impressions (CTR)

The number of clicks as a percentage of the total number of impressions

Competing with RTB (RTB)Signifies whether a booking is in competition with RTB revenue or not , by denoting yes or no.

Creatives status (Cr.)

Indicates the number of creatives that are attached to the booking

Daily end time (End time)

The daily end time of the booking

Daily start time (Start time)

The daily start time of the booking

Delivery constraint (Constraint)

The applied frequency cap

Delivery method (Delivery)

The chosen delivery method of a booking

Delivery rate (DR)

The number of impressions already served as a percentage of the expected impressions until now

Effective CPM (eCPM)

The effective cost per thousand impressions of the booking

External key

External key of the booking

Format height

The height (in pixels) of the format's dimension

Format ID (Form. ID)

The ID of the format

Format name

Name of the format

Format width

The width (in pixels) of the format's dimension

From date (From)

Delivery start date of the booking

Gross price

The gross price of the booking

Impressions today

Today's number of impressions

Inventory share (SH)

The percentage of the position's expected inventory that the booking takes up at the current hour of the day

Location

Name of the location

Location ID (Loc. ID)

The ID of the location

Position

Name of the booked position

Position ID (Pos. ID)

The ID of the booked position

Price

The unit price of the booking

Pricing calculation unit (Pricing)

The pricing type of the booking, such as CPM or CPC

Publication

Name of the publication

Publication ID (Pub. ID)

The ID of the publication

Rate

The applied commission percentage

Reached clicks

Total number of clicks already delivered

Reached impressions (Reached)

The number of impressions already served

Running status (Running)

The status of a booking denotes the health of a booking

Stars status (S.)The star status of a booking

Targeting

The applied targeting parameters

To date (To)

The delivery end date of the booking

To reach volume (Booked)

The volume the booking should reach

Wave

The ID of the rate where the commercial products belong to

Info
The Wave functionality is client-specific.

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Column name

Description

Booked unit

The unit of the booking's objective

Campaign

Name of the campaign

Campaign ID (#C.)

The ID of the campaign

Clicks/Impressions (CTR)

The number of clicks as a percentage of the total number of impressions

Competing with RTB (RTB)Signifies whether a booking is in competition with RTB revenue or not , by denoting yes or no.

Creatives status (Cr.)

Indicates the number of creatives that are attached to the booking

CTR/benchmark

The CTR of the booking is compared to the CTR of bookings that are booked at the same position.

Daily end time (End time)

The daily end time of the booking

Daily start time (Start time)

The daily start time of the booking

Delivery constraint (Constraint)

The applied frequency cap

Delivery method (Delivery)

The chosen delivery method of a booking

Delivery rate (DR)

The number of impressions already served as a percentage of the expected impressions

eCPM/benchmark

The eCPM of the booking is compared to the eCPM of bookings that are booked at the same position.

Effective CPM (eCPM)

The effective cost per thousand impressions of the booking

External key

External key of the booking

Format height

Height of the format's dimension (in pixels)

Format ID (Form. ID)

The ID of the format

Format name (Format)

Type of format

Format width

Width of the format's dimension (in pixels)

From date (From)

Delivery start date of the booking

Gross price

The gross price of the booking

Inventory share (SH)

The percentage of the position's expected inventory volume that the booking takes up at the current hour of the day

Location

Name of the location

Location ID (Loc. ID)

The ID of the location

Position

Name of the booked position

Position ID (Pos. ID)

The ID of the booked position

Price

The unit price of the booking

Pricing calculation unit (Pricing)

The pricing type of the booking, for example, CPM

Priority

The priority level of the campaign

Publication

Name of the publication

Publication ID (Pub. ID)

The ID of the publication

Rate

The applied commission percentage

Reached clicks

Total number of clicks already delivered

Reached impressions (Reached)

The number of impressions already served

Running status (Running)

The status of the booking denotes the health of a booking

Stars status (S.)The star status of a booking

Targeting

Applied targeting parameters

To date (To)

The delivery end date of the booking

To reach volume (Booked)

The volume of impressions or traffic the booking should reach

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