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  • Booking will reach is the number of impressions the booking is expected to reach. This is useful when you have predetermined the desired number of impressions. You can use this number to examine whether or not this booking will reach its objective;
  • Still available impressions is are the total number of available impressions for the position during the period the booking is running;
  • Booked is the total number of booked impressions for this position. When you click this number, it changes into a percentage that indicates the number of booked impressions relative to the number of still available impressions;

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The background colour of this part (which can be any colour ranging from red to green) indicates if the booking goal of the booking will be achieved based on the forecasts. If the background colours red, there is a chance the goals are not met. However, forecasts can always change if new data is available.

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Inventory of past 60 days

The Inventory of past 60 days line chart's Inventory represents the position's volume of served impressions (the pink sparkline) and contacts (the blue sparkline) for the past 60 days. When hovering over the line chart, the exact number of daily impressions or contacts becomes visible.

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The Planned daily traffic bar chart represents the position's daily traffic for the period the booking runs and allows you to examine the delivery on a daily base. The traffic (or the number of impressions) is expressed in either absolute or relative numbers.

 Planned daily traffic graphPlanned daily traffic graph

The bookings that are represented in one bar can be grouped by campaign, position or the priority level (bookings with a high priority will appear lower in a bar). 

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The red curve represents the total daily volume of online traffic for the booked position. The height of every single bar shows the total number of delivered impressions. Each part of a single bar represents the daily volume each individual booking has reached (as a percentage or by absolute impressions). The selected booking is coloured orange.

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The expected volume of daily traffic for the position is shown to the right of the red curve. Each part of a single bar displays the daily volume each individual booking is expected to reach. The selected booking is coloured orange. The range of the expected volume (or the position average) is coloured red. A dark red line marks the median. The height of every single bar represents the daily volume of booked impressions for that position. The position is overbooked if the height of a single bar's height exceeds the dark red line: the number of booked impressions is higher than the number of forecasted impressions.

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If you click More in the upper right corner of the Planned daily traffic graph (see the previous paragraph), the competing bookings are shown in the Competing bookings table. The selected booking shares inventory with other bookings that are booked at the very same position, hence the name competing bookings. The bookings are sorted from highest to lowest priority.

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