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Visitors can protect their online privacy using several browser settings. Today, it is common that browsers offer the possibility to can prevent new cookies from being installed and to delete existing cookies. Adhese uses a cookie for data analytics and frequency capping. This cookie contains a unique value to identify a given user.

It is essential to know that the above privacy settings disable the correct identification of unique visitors. Therefore, visitors who do not accept cookies are not taken into account considered for campaigns which have with a frequency cap. The default Adhese setting is that campaigns with a frequency cap will not be served to the group of visitors that do not accept cookies.