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Adhese introduced an alternative template format , called Advar. Advar templates are pre-defined creatives to create sophisticated ads consisting of Javascript, CSS, custom JSON objects etc. The results of Advar templates are pre-made ads, such as a text ad including a small image.

Advar templates can have multiple components (images, videos, texts and URLs) that form the final creative. The user provides these elements (or parameters) when he or she creates they create a new Advar ad. The user that ultimately adds a new creative to a campaign does not need to have coding knowledge in HTML, CSS or JavaScript. The template predefines the code and presents it as a form to the user. See Add an Advar creative.

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  1. The creative's actual content that contains parameters that refer to the properties of an uploaded creative and its files. Besides any custom parameter defined by the creator of the Advar template, the creative content can also contain several fixed parameters. 

  2. A descriptive file that generates the form that the user will see and use when uploading an Advar creative. The file contains a JSON object that defines the different elements available in the template. It will determine how to render the form to the user. 

As with templates, an Advar template can also contain a request element as a parameter. An Advar template can use all request properties as content. For example, the creative can display the visitor's name of the visitor if the call to the ad server contains this parameter (and if the value of the name is available, of course).