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Publication

A publisher maintains one or more online publications such as a website, blog, video channel, newsletter, smartphone app, or webshop. Adhese is platform-agnostic and able to support all online publications.

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A format defines the conditions, such as the file size and dimensions, that a creative must meet to avoid errors while uploading the creative file. A format does not necessarily need to be an online banner ad. It could be a native or video ad as well. All imaginable sizes are possible , as long as they fit into the inventory’s structure or website design and connect with your strategy.

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Refer to the Appendix Online advertising formats for a definition of to define the most important formats and a representation within their environment. The overview is not exhaustive. A publisher can implement custom formats as well.

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