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This example is a template you can use for all markets, as it contains the expected fields for all SSPs. In practice, you can only upload for one market at a time, so for clarity, it is recommended to remove the columns for every market except the one the spreadsheet is meant for.

In case If the market supports custom targeting, you can add column headers of your own to the second row next to the existing ones.
As long as the column name is constructed as "[market name]_custom_[target]", Wikan will know how to interpret the data and add it to the mapping data.