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Getting familiar with the interface.

Log in - Click for larger version        

The above screenshot is the login screen. Add your username and password and click the Login button.

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The above screenshot shows the log off button situated at the far right top of the Adhese interface.


  • How to navigate between the different screens

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The above screenshot shows the dropdown menu. You can find this drop-down menu in the upper right corner of each overview for an individual campaign, booking, and creative.


The quick search is at the top of every Adhese screen next to the Adhese logo. Use a quick search to go fast to a particular campaign, booking, or creative by entering a search term and then press Enter.

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A detailed explanation of all of the components of the Adhese UI is written in this chapter of the documentation.


The general Campaign overview and the Delivery overview both have a campaign filter. You can only select one of the five buttons: online now, ending soon, starting soon, ended recently, and all campaigns

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Some of the table columns can be sorted. They have two triangles on the right side of the column. See the screenshot above and some examples in the main documentation. The table columns can be personalised. You can decide which columns must be visible, set the display sequence, or change the name of a column's heading. Just right-click the column heading row and make your changes in the Personalize table columns modal window. It is a simple drag and drop system.


Inventory.


The interface of Adhese has a clear forecasting overview: Inventory. Click the third button in the main navigation menu. Search for a position or select a position by choosing a publication, location, and format:

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Two boxes are mandatory on this screen: Campaign Name and Priority. You can choose to set a volume of impressions (or clicks) on the campaign level or select a quantity later in the booking screens of the campaign. You can find a full explanation of all fields here: Add a campaign.

You can edit a campaign anytime you want.

There is also an option to copy a complete campaign. You can pause and resume a campaign with a few clicks or stop a campaign.


  • How to add bookings to a campaign

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The following fields are mandatory:

  • Where:
    Click Add position. This opens the Search publication, location & format modal window.

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Based on the selected position, Adhese displays theforecasting figures andposition averages in the booking header tab.

Fill in the start and end Date and start and end Time. The default times are 00:00:00  and 23:59:59. You can also set a booking for specific days in the booked period (for example, every Monday, Wednesday and Friday), and you can set a time slot (for example, every day between 7:00 and 20:59:59) a booking needs to run.

Delivery method: choose one of the three options

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ROTATION - no volume or percentage needed, one or more rotation bookings on the same position get interchanged.

To Reach: Fill in the volume the booking must reach

Unit: Choose impressions or Clicks

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NOTE: The following three settings are optional and depend on your set-up

 

Combination (optional): Choose Together With or Exclusive. Use this setting if different bookings must be combined with or excluded from one another.

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Booking Priority (optional): the default campaign priority setting can be adjusted for this particular booking. 


Compete with RTB (optional): a switch to decide if this booking can compete with Real-time bidding (RTB) via the Adhese Gateway.

Complete overview:

In this sections, you can set frequency capping and delivery limits for the booking. Frequency capping makes it possible to limit the number of times Adhese delivers an advertisement towards a unique visitor during a defined period. Delivery limits can be set for a day or an hour.

NOTE: The following two sections are (for the most part) only valid for your audience who have permitted to use their data. Adhese strictly follows the rules set by the General Data Protection Regulation (GDPR).

In this section, you can set your targeting. 

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  • Price, Info, User Metadata:
    These sections are optional (but you need to set a price if you want the booking to compete with RTB)
    The Price section lets you set the pricing details of a booking, such as a pricing model and corresponding unit price. 
    Info and User Metadata


You can edit a booking anytime you want. There is also the option to edit multiple bookings with a few clicks:

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Furthermore, you can copy a booking, can pause and resume a booking with a few clicks, or stop a booking.


  • How to upload creatives to a campaign

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Hit one of the Add creative buttons in the creative tab to upload a creative in a campaign. As an example, we use the Add Image button. The following screen appears:

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The other three upload possibilities are:

Give the creative a name, select a format and fill in a target URL. Upload the HTML5 zip file and save the creative.

Give the creative a name, select a format. Paste the third party tag in the Third-party code field and save the creative. 

An Advar template is a custom template created by Adhese. The template consists of multiple components (images, videos, texts and URLs) that form a complex creative. The user provides these elements when uploading a new Advar creative.

You can edit a creative anytime you want. You can copy a creative and can remove a creative with a couple of clicks.


You can edit a creative anytime you want. You can copy a creative and can remove a creative with a couple of clicks.

When a creative is uploaded, you will see a preview of the creative. There is also a link to a live preview. The URL of the live preview can be copied and forwarded to the client. The client can check if the creative is shown how the client wants the ad to be displayed.

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The left panel shows the bookings of the campaign, the right panel the creatives. When you click on a booking, an on/off button becomes available for the creatives with the same format. Click the button to couple a booking to one (or several) creatives:

 

It works the other way around as well. You can couple creatives to one (or several) bookings

When more than one creatives are coupled to a booking, all creatives are rotated equally. However, you can give more weight to an individual creative


The Start and Following up of a campaign.

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When a campaign has started, you can monitor its progress via the delivery tab (the second item in the main navigation menu). A colour scale is used to give a quick view of the delivery rates. A green colour indicates that the booking is running okay: the delivery is on schedule, and there are no anticipated problems. As the colour moves from green to yellow to red, Adhese considers the booking delivery as more problematic or less "healthy".

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A day after a campaign has started, a report becomes available in the Report tab of a campaign. This report is available as a graph or as a table. You can switch between the two at the top right of the table. This report can also be downloaded as a spreadsheet. 

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Report documents after a campaign has finished.


Via the Document tab of a campaign, you can create reports for your client. These reports enable you to decide what information you want to share ranging from a complete daily performance report to a summary report. 

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